Hpnotiq & Fat Joe

Hpnotiq, with a decision that stunned the business world and liquor industry alike, brought on Fat Joe as their new Creative Director for this campaign. In an interview with Billboard, Joe describes it best, "We had some dry humor in there making fun of all these stereotypes," he explains. "It's some Jim Carey type of shit.”

Producer: verytaste

Director: Julian Muller

1st AD: Samantha Light

Line Producer: Nicholas Lucka

1st AD: Mattheau O’Brien

DP: John Kopec

Camera Op: Quinton Brogan

1st AC: Mike Ciecierski

2nd AC: Jake Hachey

Gaffer: Wayne McElroy

Sound: Pat O’Leary

Editor: Nick & Johnny Castle

Photography: Jared Ryder

Production Design: Yawn Moon

HMU: Valissa Yoe

Color: Color Nest

Music: Mathien

Sound Design: Pomann Sound