PUMA x cloud9 Gaming

Puma approached us with a couple fresh pairs of shoes formulated for the esports collective Cloud9, so we took them to the digital streets and created from scratch a sensational side-scroller concept called “SUPER FITOFF,” where the main objective is to keep your fit clean down a poppin’ Pilsen sidewalk.

Armed with the talented local Eightbitparty, we designed 8-bit sprites and environments for our real-world Kevin to dodge, and implemented a variety of those assets throughout Cloud9’s e-commerce pages to wrap the whole project up in a tight package.

Director: The Castles

Motion Graphics & VFX: Nem Perez

8 Bit Illustrations: José Rodríguez

Gaffer & Player 1: Kevin Oh

Photography: Johnny Castle

Music & SFX: Mathien